Mon Lou Lou is a Dubai-based brand that offers colorful and creative clothing pieces for moms and kids. The owner’s vision is to inspire parents and children to create a special memory-making experience while wearing their clothes.
Marley Designs helped them with:
Brand Strategy + Brand Identity
Positioning
Marley and the owner of Mon Lou Lou met together for a 3 hour strategy session. They discussed all of the owner’s aspirations for the brand, what she was going to offer, the look and feel she wanted for the brand, the ideal brand personality, her target market, and the competitors. At the end of the session, a positioning statement was agreed on:
For moms who love dressing their kids up, Mon LouLou is a lifestyle brand that sells classic, creative, and colorful pieces that bring happiness, confidence, and boosts your mood for the day, because we want to help other moms create special memories with their little ones. Mon LouLou’s focus is on making moms and babies’ days more special through its pieces.
Mood Board
The brand’s creative direction are playful, artistic and detail-oriented. It has a classic rustic/countryside feel mixed
with European regency aesthetic—made fun and modern by its pastel colors and illustrations.
The Final Look
KIND WORDS FROM THE CLIENT
“It was great working with Marley, she very quick to pick up my ideas and even gave great suggestions that blend well with the concept of the brand. The process was straightforward and she really took the stress out and we had a smooth flow throughout the whole process.
You need her guidance especially when you dont really know where to start. “
– P. Turbott, Owner, Mon Lou Lou, Dubai, UAE
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