Mon Lou Lou is a Dubai-based brand that offers colorful and creative kids’ clothing pieces. The owner’s vision is to inspire parents and children to create a special memory-making experience while wearing their clothes.
Marley Designs helped them with:
Brand Strategy + Brand Identity
Positioning
During our strategy call, we had the opportunity to discuss the offers, philosophy, brand personality, target market, competitors, and website goals of Gracias Cleaning. By carefully considering these factors, we were able to identify the direction and positioning they wanted for their brand.
Gracias Cleaning’s goal was to create a brand that offers high-quality yet affordable cleaning services from well-trained, professional, and trustworthy staff. They understand that the home is a private place, and they wanted to ensure that their brand conveys a sense of trustworthiness and reliability that their clients can truly entrust their homes with.
By prioritizing these values, both the owners and our team were easily able to make design decisions that aligned with the business’ goals.
Mood Board
For the visual direction of Gracias Cleaning, we aimed for a clean and light aesthetic that would appeal to the young professional demographic. We used a combination of blue and pink colors to create a fresh and modern look that conveys the cleanliness and tidiness that Gracias Cleaning provides. Additionally, we used clean imagery to reinforce this feeling and to evoke a sense of calm and serenity that comes with having a clean home.
Logo
During the design process, we provided Gracias Cleaning with two logo options that aligned with their brand’s goals. After careful consideration, they ultimately chose the left option which features a playful and modern design. This logo effectively represents Gracias Cleaning’s commitment to providing top-notch cleaning services while still maintaining a friendly and approachable demeanor.
With this playful and modern logo, Gracias Cleaning is well-positioned to appeal to their target audience while still conveying their values of professionalism and reliability.
The Final Look
